Every Consumer Researcher Dies Alone
Sid Levy? Theodore Levitt? Morris Holbrook? Nah, in this essay we argue that Hans Fallada was the original consumer researcher!
Authors
- Jonatan Södergren (ORCID: https://orcid.org/0000-0003-2775-8148)
- Oscar Ahlberg (ORCID: https://orcid.org/0000-0002-2954-5501)
- Mattias Hjelm (ORCID: https://orcid.org/0000-0002-2155-4315)
Institutions
- Stockholm School of Economics (SE)
- Aalto University (FI)
Publication Details
- Journal
- Bristol Research (University of Bristol)
- Published
- 2025-12-31
- Primary Topic
- Consumer Behavior in Brand Consumption and Identification
- Type
- article
- Field-Weighted Citation Impact
- 0.00