A Study of Digital Transformation in Commerce and Management: An Overview

Digital transformation has become a critical driver of change in commerce and management practices across the globe. The integration of digital technologies such as artificial intelligence, cloud computing, big data analytics, and e-commerce platforms has reshaped how organizations operate, make decisions, and deliver value to customers. This paper aims to provide an overview of digital transformation in commerce and management by examining its meaning, key technologies, and impact on business functions, benefits, challenges, and future prospects. The study highlights how digital transformation enhances efficiency, competitiveness, and innovation while also presenting managerial and organizational challenges. The study highlights the growing importance of digital readiness and strategic planning in successfully implementing digital transformation initiatives. It concludes that while digital transformation presents certain limitations, its long-term benefits for commerce and management are significant. The paper provides valuable theoretical insights for students, researchers, and academicians and serves as a foundation for future studies on digital business transformation.