AI-Enabled Eco–Animation and Sustainable Cultural Communication: Reframing Maritime Silk Road Heritage for the Creative Economy

HRMARS - Purpose: This research explores how ecoanimation can support environmental communication and cultural storytelling along the Maritime Silk Road (MSR). It examines the role of AI in shaping sustainable creative practices, identifies the key dimensions involved in MSR-focused ecoanimation, and explains how these elements work together to strengthen cultural continuity and responsible production. Design/methodology/approach: The research adopts a conceptual approach, drawing on recent work in animation studies, sustainability, digital heritage, and AI-assisted design. Insights from the literature and two MSR-related cases (2020–2025) are synthesised into the AISAC framework, which outlines five interconnected dimensions: AI mediation, ecoanimation practice, sustainable value chain, audience co-agency, and cultural continuity. Findings: The research highlights how the five AISAC dimensions shape ecoanimation projects and shows their relevance for authenticity, environmental responsibility, and participatory cultural interpretation. It also demonstrates how AI tools can support sustainable production processes and deepen audience engagement in heritage communication. Research limitations/implications: As a concept-driven study centred on MSR contexts, it does not include empirical testing. Further work using production data, creator interviews, and comparative regional cases could help validate and extend the AISAC model. Practical implications: The research provides useful guidance for animators, cultural organisations, and policymakers aiming to embed sustainability in digital creative work. The AISAC framework offers a reference for developing responsible workflows, protecting cultural integrity, and encouraging low-impact production. It may also serve as a teaching resource for training emerging creators in sustainable and culturally aware design. Originality/value: This research brings together ecoanimation, AI-enabled creative practice, and MSR cultural communication within a single framework. It offers a structured foundation for future empirical studies and supports ongoing discussions on sustainable innovation in the creative industries.