Bridging the Gap: Knowledge, Attitude, and Practice of Generic Medicines among Healthcare Professionals

Abstract The increasing cost of healthcare, especially in the case of prescription medications, has led to a growing demand for more affordable alternatives such as generic medications. Despite the fact that generic medications have been shown to be bioequivalent, safe, and cost-effective, their acceptance among healthcare professionals has been variable. This study evaluated the knowledge, attitude, and practice (KAP) of generic medications among doctors practicing within 5 km of Government Doon Medical College and Associated Doon Hospital, Dehradun. A cross-sectional study was carried out for six months (May to October) among 274 registered medical practitioners using a pretested questionnaire. The data was analysed using SPSS version 22. The results revealed moderate levels of awareness and positive attitudes toward generic medications. While most doctors were aware of the Jan Aushadhi stores and the availability of cheaper alternatives for medications, doubts about equivalent efficacy and substitution by pharmacists continued. Although most doctors prescribed generic medications to themselves or their family members, only a few regularly prescribed them to their patients. The study reveals a discrepancy between awareness and practice. Better education, greater transparency, and improved cooperation between doctors and pharmacists may help improve confidence and increase the use of generic medications, which will ultimately help make healthcare more affordable.