The 'Blindfolded AH-OONG' Phenomenon and the Rise of NaCling

This paper introduces the concept of NaCling (sodium chloriding)—a systematic linguistic phenomenon whereby technical jargon is deployed as a semiotic veil over fundamental epistemic voids. Drawing upon the Korean idiom "blindfolded AH OONG" (눈 가리고 아웅), the authors develop a cross-domain taxonomy of semantic obfuscation spanning economics, politics, and artificial intelligence. We argue that the AI industry, in particular, has achieved an unprecedented degree of semiotic independence from its engineering substrate, approaching the status of a self-referential constructed language.

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2026-03-08
DOI
https://doi.org/10.5281/zenodo.19010453
Primary Topic
Digital Media and Philosophy
Type
article
Field-Weighted Citation Impact
0.00
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article

The 'Blindfolded AH-OONG' Phenomenon and the Rise of NaCling

Matthew Dusan Paik
Zenodo (CERN European Organization for Nuclear Research)
Digital Media and Philosophy
article

The 'Blindfolded AH-OONG' Phenomenon and the Rise of NaCling

Matthew Dusan Paik
article en

Abstract

This paper introduces the concept of NaCling (sodium chloriding)—a systematic linguistic phenomenon whereby technical jargon is deployed as a semiotic veil over fundamental epistemic voids. Drawing upon the Korean idiom "blindfolded AH OONG" (눈 가리고 아웅), the authors develop a cross-domain taxonomy of semantic obfuscation spanning economics, politics, and artificial intelligence. We argue that the AI industry, in particular, has achieved an unprecedented degree of semiotic independence from its engineering substrate, approaching the status of a self-referential constructed language.

Zenodo (CERN European Organization for Nuclear Research)
Quality Education
Openalex Percentile: Top 37%
Digital Media and Philosophy
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The 'Blindfolded AH-OONG' Phenomenon and the Rise of NaCling — Matthew Dusan Paik · Zenodo (CERN European Organization for Nuclear Research) (2026) | TGRS Research Map | TGRS