Well, is it a Maori bird? Racialized discourse and trolling in a talkback radio call

This paper investigates how a caller to a talkback radio show in New Zealand engages in trolling to make negative claims about the use of Te Reo Maori in New Zealand public discourse, while avoiding explicit accusations of racism. Utilizing Membership Category Analysis, this study analyzes how this is done in spoken interaction. One specific method of avoiding having one’s discourse characterized as racist is identified; that of relying on the inferential nature of social categories to facilitate the talkback host and listening audience in drawing their own potentially negative conclusions about the social category Maori and the use of Te Reo Maori in New Zealand public life.

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Publication Details

Journal
Discourse & Society
Published
2026-03-13
DOI
https://doi.org/10.1177/09579265261418276
Primary Topic
Language, Discourse, Communication Strategies
Type
article
Field-Weighted Citation Impact
0.00
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article

Well, is it a Maori bird? Racialized discourse and trolling in a talkback radio call

Shane Donald
Discourse & Society
Language, Discourse, Communication Strategies
article

Well, is it a Maori bird? Racialized discourse and trolling in a talkback radio call

Shane Donald
article en

Abstract

This paper investigates how a caller to a talkback radio show in New Zealand engages in trolling to make negative claims about the use of Te Reo Maori in New Zealand public discourse, while avoiding explicit accusations of racism. Utilizing Membership Category Analysis, this study analyzes how this is done in spoken interaction. One specific method of avoiding having one’s discourse characterized as racist is identified; that of relying on the inferential nature of social categories to facilitate the talkback host and listening audience in drawing their own potentially negative conclusions about the social category Maori and the use of Te Reo Maori in New Zealand public life.

Discourse & Society
National Kaohsiung University of Science and Technology (TW)
Reduced inequalities
Openalex Percentile: Top 28%
Language, Discourse, Communication Strategies
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