Using brand identity as resources to address grand challenge: entrepreneurial alertness and inspiration
Authors
- Oghogho Destina Ovuakporie (ORCID: https://orcid.org/0000-0002-0334-7494)
- Arinze Christian Nwoba (ORCID: https://orcid.org/0000-0001-8172-2491)
- Boakye Boampong (ORCID: https://orcid.org/0000-0002-7810-2897)
- Samuel Yaw Kusi (ORCID: https://orcid.org/0000-0002-3469-8115)
- Ogechi Adeola
- Michael Christofi
Institutions
- University of Bradford (GB)
- Loughborough University (GB)
- Cyprus University of Technology (CY)
- University of Kigali (RW)
Publication Details
- Journal
- Entrepreneurship and Regional Development
- Published
- 2026-03-12
- DOI
- https://doi.org/10.1080/08985626.2026.2639413
- Primary Topic
- Consumer Behavior in Brand Consumption and Identification
- Type
- article
- Field-Weighted Citation Impact
- 0.00