Producing Swedish content in Lithuania: Incentivized mobile productions and sustainability in the Nordic–Baltic screen regioscape

The article explores how the pursuit of sustainability in screen media production intersects with incentivized industry mobility within the Baltic Sea region. It illuminates an under-researched area of screen mobility by focusing on Swedish mobile productions benefitting from the tax incentive scheme in Lithuania. The authors conceptualize recent tendencies in screen mobility as the Nordic–Baltic screen regioscape, a place-oriented approach that views the region as connected rather than divided by the Baltic Sea and provides an analytic frame for moving beyond established centre–periphery models by emphasizing the reciprocal dynamics in film industries across borders. Focusing on social and environmental sustainability, the article contributes to current debates on the extent to which green transition goals are embedded and enacted in the policy and practice of the audio-visual sector. The regional scale, positioned between the national and the global, serves as an entry point for addressing concerns of social and environmental sustainability in the film industry.