Consumer-Driven Class Pricing

This paper proposes a consumer loss aversion-based rationale for class pricing, which is the practice of assigning only a few price points to many differentiated products.

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Publication Details

Journal
Marketing Science
Published
2026-03-12
DOI
https://doi.org/10.1287/mksc.2023.0133
Primary Topic
Auction Theory and Applications
Type
article
Field-Weighted Citation Impact
0.00
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article

Consumer-Driven Class Pricing

Zuhui Xiao
Marketing Science
Auction Theory and Applications
article

Consumer-Driven Class Pricing

Zuhui Xiao
article en

Abstract

This paper proposes a consumer loss aversion-based rationale for class pricing, which is the practice of assigning only a few price points to many differentiated products.

Marketing Science
University of Wisconsin–Milwaukee (US)
Openalex Percentile: Top 28%
Auction Theory and Applications
DOISourceOpenAlex
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