From socialism to neoliberalism

Abstract This paper examines textbooks for teaching Serbian as a foreign language, revealing ideological shifts from their production in socialist Yugoslavia to post-socialist Serbia. Using Multimodal Critical Discourse Analysis, it explores how these materials reflect a move from collective socialist identity to individualized, neoliberal subjectivity. The analysis situates linguistic and cultural changes within broader socio-political transformations, highlighting the role of language education in shaping national and ideological narratives.