The generation of greentech innovation ideas through external open innovation programs: The case of GAEA challenge

The world currently faces demanding environmental challenges that need to be addressed as soon as possible. At the same time, Open Innovation (OI) in particular has emerged as a promising model for environmental solutions generation by intensifying the information flows between innovators and relevant stakeholders. The GAEA Challenge as an external Open Innovation Program (OIP) is one emblematic example of an OI paradigm and represents a pivotal initiative aimed at addressing Europe’s pressing energy and environmental challenges, intensified by the Ukraine-Russia conflict. Utilizing an external OI model, GAEA aims to stimulate the generation of innovative ideas specifically in the fields of energy and raw materials. This model was chosen for its ability to foster cross-sector collaboration, enhance information exchange, and accelerate solution development through the participation of a wide range of stakeholders. The program followed a structured process, documented through quantitative and qualitative data, engaging stakeholders from the Quadruple Helix model: academia, industry, government, and civil society. More than 700 individuals from across Europe participated in or contributed to the innovation process, selected for their expertise and potential to impact the European green innovation ecosystem. Their involvement was facilitated through hybrid communication channels, ensuring a diverse and inclusive exchange of knowledge and perspectives. The proposed research will dive into the OI processes of GAEA Challenge to identify all critical factors and procedures connected to the generation of green ideas and the project as a whole after its successful lifecycle from idea generation (Phase 1) to incubation, interregional diffusion (Phase 2), acceleration and startup establishment (Phase 3), while explaining the selection of the utilized innovation model and design. The project results offer valuable insights into the effectiveness of OI in environmental problem-solving. This paper will present these findings, assess the success of the program in each participating country, and provide conclusions regarding the anticipated long-term impact of the initiative.