Migrant, Entrepreneur, Man: Platform Food Couriers’ Navigation of Precarity and Vulnerability

Work on food delivery platforms is characterised by increasing vulnerability and a disproportionate representation of a racialised male workforce composed primarily of (undocumented) migrants. Despite mounting criticism of the gig economy model, entrepreneurial discourses and practices continue to be celebrated, produced, and reproduced by politicians, mainstream media, and workers alike. This article draws on three years of ethnographic research with food couriers in the UK and France and explores how platform workers mobilise entrepreneurial aspirations to assess and enact their masculinity within and beyond the workspace. It focuses on two common tactics adopted by these workers: account renting and multi-apping. However, the intensification of work resulting from these practices – combined with a lack of citizenship rights and economic precarity – ultimately undermines their entrepreneurial ambitions.

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Publication Details

Journal
Journal of sociology
Published
2026-03-11
DOI
https://doi.org/10.1177/14407833261425848
Primary Topic
Digital Economy and Work Transformation
Type
article
Field-Weighted Citation Impact
0.00
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article

Migrant, Entrepreneur, Man: Platform Food Couriers’ Navigation of Precarity and Vulnerability

Cosmin Popan
Journal of sociology
Digital Economy and Work Transformation
article

Migrant, Entrepreneur, Man: Platform Food Couriers’ Navigation of Precarity and Vulnerability

Cosmin Popan
article en

Abstract

Work on food delivery platforms is characterised by increasing vulnerability and a disproportionate representation of a racialised male workforce composed primarily of (undocumented) migrants. Despite mounting criticism of the gig economy model, entrepreneurial discourses and practices continue to be celebrated, produced, and reproduced by politicians, mainstream media, and workers alike. This article draws on three years of ethnographic research with food couriers in the UK and France and explores how platform workers mobilise entrepreneurial aspirations to assess and enact their masculinity within and beyond the workspace. It focuses on two common tactics adopted by these workers: account renting and multi-apping. However, the intensification of work resulting from these practices – combined with a lack of citizenship rights and economic precarity – ultimately undermines their entrepreneurial ambitions.

Journal of sociology
Université Grenoble Alpes (FR)
Openalex Percentile: Top 30%
Digital Economy and Work Transformation
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