A Questionnaire-Based Survey to Assess the Awareness and Usage of Social Media by Orthodontic Patients in Kerala, India, for Treatment-Related Information

Introduction Social media has revolutionized healthcare information delivery, with orthodontic patients increasingly seeking treatment-related information online. This study assessed the awareness level of orthodontic patients regarding the availability and utilization of orthodontic information on social media platforms in Kerala, India. Materials and methods A cross-sectional survey was conducted among 400 orthodontic patients aged 15-35 years at the Government Dental College, Kozhikode, Kerala. A validated questionnaire comprising 13 questions across three domains (social media usage, access to orthodontic treatment, and orthodontic information) was administered. Content validity was assessed by a panel of orthodontists, and the questionnaire was translated into the local language. Results The 403 participants (55% women and 45% men) aged 17-22 years (mean: 19±4 months) primarily accessed YouTube (60.5%) and Instagram (30.5%) for orthodontic information. Chi-square (χ²) tests revealed significant associations between age and information-seeking about treatment difficulties (p=0.045) and clinic searching (p=0.002). Multiple response analysis showed a strong gender-social media preference association (χ²=25.197; p<0.05). Gender significantly influenced searching for orthodontists (p=0.026) and cost information (p=0.001). Logistic regression identified age (Exp(B)=1.091; p=0.002) and regular social media use as significant awareness predictors. Conclusion Orthodontic patients in Kerala actively use social media for orthodontic information, particularly YouTube and Instagram, and demonstrate willingness to follow orthodontists online, with age and usage frequency predicting information-seeking behavior despite preferring direct professional consultation for emergencies.