Collectivism and organizational impact of ERP systems in Tunisian firms: organizational constructive digital deviance as a mediator

Purpose This paper aims to investigate how organizational collectivism (OC) influences the organizational impact (OI) of enterprise resource planning (ERP) systems, emphasizing the mediating role of organizational constructive digital deviance (OCDD). Design/methodology/approach Data were collected from 139 senior and middle managers of Tunisian firms that were in the ERP post-implementation phase. The proposed model was tested using partial least squares structural equation modeling (PLS-SEM). Findings The results reveal a significant positive relationship between OC and OI, with OCDD acting as a complementary mediator. These results highlight the critical role of collectivist values in enhancing ERP outcomes. Encouraging innovative and constructive deviant behaviors among managers, particularly in collectivist environments, further drives ERP success. Originality/value This study extends the information systems literature by focusing on the underexplored post-implementation phase of ERP systems. Drawing on social exchange and strain theories, it introduces a novel theoretical framework that explains the interplay between collectivism, ERP outcomes and constructive deviance. Identifying OCDD as a mediator uniquely highlights its transformative role in optimizing ERP benefits.