Professional Network Activism: Content Dynamics of #WomenAtWork Discourse on LinkedIn: Professional Activism and Content Spread

This study examines hashtag activism on LinkedIn through the #WomenAtWork initiative, focusing on how it exposes and challenges workplace bullying against women. Using over 15,000 LinkedIn posts from January 2023 through March 2025, this study applies a multilingual, multimodal, mixed-methods approach combining computational topic modeling, interaction analysis, and qualitative interpretation. Findings reveal that emotionally authentic and professionally grounded personal narratives generate significantly higher engagement than institutional or policy-focused posts, highlighting the power of personal storytelling in shaping digital discourse on gendered workplace mistreatment.