Creative Agency

In his 2025 lecture at Syracuse Architecture, Hernán Díaz Alonso redefines architectural practice as a "Creative Agency." The session explores twenty years of work by his firm, HDA-x, moving beyond traditional building design into the realms of animation, interactive environments, and product design. The core of the abstract revolves around the mantra "everything is something, but something is not everything," a philosophy that drives his exploration of "mutant archetypes." Rather than sticking to rigid typologies, he presents architecture as a synthetic, evolving species.