Study on the Practical Implementation of Angela Wright’s Color Psychology Diagnostic tool - Focused on a Storytelling-Based 21-Item Revision and a Visualized Results Report

The purpose of this study is to develop an improved color psychology diagnostic system that addresses the limitations of existing diagnostics based on Angela Wright’s Colour Affects System. The conventional system often fails to fully capture unconscious emotional responses due to oversimplified questions and lacks intuitive results, making it difficult for users to under- stand, accept, and apply the findings in practice. To address these issues, this study restructured existing questions to induce a flow of emotional responses, redesigned the results report using visual language, and integrated an automated email delivery system to enhance the acceptability and practicality of the diagnostic results. The research methodology follows a logical progression: a literature review of preceding studies, a survey of the existing color psychology diagnostic tool, a Focused Group Interview (FGI) regarding the survey questions and results, the development of an improved diagnostic tool (redesigning questions), a follow-up survey, and a final FGI for validation. In the initial FGI (n=8), the core limitations of Wright’s existing tool were identified as a lack of question depth, interference from semantic reasoning and color stereotypes, decreased immersion due to contextual dissonance, and poor readability/applicability of text-centered reports. In response, the questions were expanded and redesigned into 21 storytelling-based items, and the results were visualized through word clouds, color palettes, fashion look books, and spatial imagery. In the follow-up FGI(n=8) comparative evaluation, the improved diagnostic tool was found to enhance immersion and consistency by inducing responses centered on emotional reactions. Furthermore, the visualized reports were evaluated to significantly improve the understanding and applicability of the results. This study holds significant value as it updates color psychology diagnostic tools to meet contemporary standards, enabling academia and industry professionals in spatial and fashion design to directly utilize the results for understanding client tendencies, color coordination, and style proposals.