Consumers’ Preferred Eating Out Trends and Marketing Strategies

The purpose of this study is to identify trends in eating out that consumers prefer and to find out efficient marketing strategies. In order for many food service companies to survive in fierce competition, it is important to know exactly what consumers want. In other words, it is necessary for food service companies to grasp the trends that consumers want. This study was conducted as a focus group, and the opinions of a total of 11 people were expressed as follows. It turns out that consumers these days prioritize health when choosing a menu. In other words, it is important for food service companies to recognize the importance of healthy food because consumers choose healthy food even if they pay a lot of money. It was found that consumers seek convenience, such as ordering food and visiting restaurants through mobile. Different service types have appeared to food service companies. Food service companies need to quickly understand the types of services consumers prefer and provide services or products accordingly for successful business. It is also important for food service companies to establish a thorough marketing strategy because consumers recognize the importance of marketing. Because of the great power of word of mouth among consumers, food service companies are investing a lot of money in establishing efficient marketing strategies.