Are Social Media Platforms an Effective Forum for Engaging Early‐Onset Cancer Survivors? Insights From X (Formerly Twitter)

X posts by people with early-onset cancers were scarce, whereas clinician- and researcher- posts dominated. This imbalance on X suggests a one-directional, paternalistic model of healthcare communication on this platform that contrasts with person-centered principles. Future research should explore alternative platforms and digital strategies to better engage younger cancer populations and support more collaborative communication.

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Publication Details

Journal
Asia-Pacific Journal of Clinical Oncology
Published
2026-03-09
DOI
https://doi.org/10.1111/ajco.70094
Primary Topic
Social Media in Health Education
Type
article
Field-Weighted Citation Impact
0.00
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article

Are Social Media Platforms an Effective Forum for Engaging Early‐Onset Cancer Survivors? Insights From X (Formerly Twitter)

Savio George Barreto, Abby C. Dawson
Asia-Pacific Journal of Clinical Oncology
Social Media in Health Education
article

Are Social Media Platforms an Effective Forum for Engaging Early‐Onset Cancer Survivors? Insights From X (Formerly Twitter)

Savio George Barreto, Abby C. Dawson
article en

Abstract

X posts by people with early-onset cancers were scarce, whereas clinician- and researcher- posts dominated. This imbalance on X suggests a one-directional, paternalistic model of healthcare communication on this platform that contrasts with person-centered principles. Future research should explore alternative platforms and digital strategies to better engage younger cancer populations and support more collaborative communication.

Asia-Pacific Journal of Clinical Oncology
Flinders University (AU), Flinders Medical Centre (AU)
Openalex Percentile: Top 34%
Social Media in Health Education
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