The Effect of Perceived Authenticity of ESG Activities on Organizational Citizenship Behavior: The Mediating Role of Perceived AI-Induced Job Insecurity

In the face of escalating technological threats driven by the rapid proliferation of Artificial Intelligence (AI), this study empirically examines the impact of the perceived authenticity of ESG (Environmental, Social, and Governance) activities on Organizational Citizenship Behavior (OCB). Drawing on Conservation of Resources (COR) theory and Social Exchange Theory (SET), the research explores the psychological mechanism through which ESG authenticity mitigates AI-induced job insecurity and encourages voluntary employee contributions. Data collected from 217 employees of public institutions in Seoul were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings are as follows: First, perceived ESG authenticity significantly reduces AI-induced job insecurity. Second, ESG authenticity serves as a critical antecedent that directly enhances OCB. Third, while AI-induced job insecurity negatively affects OCB, it is significantly mediated by ESG authenticity, which buffers the negative impact and ultimately fosters positive organizational behaviors. These results suggest that in an era of technological upheaval, authentic ethical practices serve as a vital psychological resource that protects employee well-being and sustains organizational effectiveness. This study contributes to the literature by extending the scope of ESG management to internal employees’ psychological states and technological adaptation processes.