Green Human Resource Management, Organizational Strategy, and AI-Augmented HRM: A Resource-Based and Dynamic Capabilities Perspective on Sustainable Organizational Performance

HRMARS - In the context of accelerating sustainability transformation, organizations in developing economies increasingly seek to understand the drivers of sustainable organizational performance (SOP). This paper develops a conceptual framework examining whether SOP is more strongly influenced by Green Human Resource Management (GHRM) practices or by organizational strategy and proposes AI-augmented HRM as a mediating mechanism linking sustainability-oriented HR practices and strategic alignment to performance outcomes. Drawing upon the Resource-Based View (RBV) and Dynamic Capabilities Theory, the study conceptualizes GHRM and organizational strategy as strategic resources, while positioning AI-augmented HRM as a dynamic capability that enables the transformation of these resources into sustainable performance. By integrating sustainability and strategic management economici-enabled HRM within a unified model, this paper extends existing theory and offers a structured foundation for future empirical research, particularly within developing-economy contexts undergoing digital and sustainability transitions.