PERCEPTION AND SATISIFACTION OF WOMEN CONSUMERS TOWARDS SOCIAL MEDIA ADVERTISEMENT IN RAMANATHAPURAM DISTRICT

Abstract: Using websites and social media platforms to advertise goods and services is known as social media marketing. Social media apps, such as YouTube, Instagram, and others, have developed over the past few decades in the technological age, and conducting business using technology is not a novel idea. It's thought to be the most effective approach for marketers to engage with prospective customers. It has a significant impact on marketing. By assisting customers in discovering more efficient methods for establishing and maintaining connections with one another, it aided in the expansion and self-promotion of numerous enterprises. A vast audience base and the absence of regional restrictions have facilitated widespread use of social media. This article discusses how women consumers are satisfied with social media advertising in the study area. Keywords: Social Media Marketing, Perceptions, Technology, Satisfaction. Title: PERCEPTION AND SATISIFACTION OF WOMEN CONSUMERS TOWARDS SOCIAL MEDIA ADVERTISEMENT IN RAMANATHAPURAM DISTRICT Author: Ms. K. Manimekalai, Dr. M. Ganesan International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Vol. 13, Issue 2, October 2025 - March 2026 Page No: 655-662 Research Publish Journals Website: www.researchpublish.com Published Date: 07-March-2026 DOI: https://doi.org/10.5281/zenodo.18898568 Paper Download Link (Source) https://www.researchpublish.com/papers/perception-and-satisifaction-of-women-consumers-towards-social-media-advertisement-in-ramanathapuram-district