Manifesting Mark Fisher: Instagram, Network Extension, and the Making of a Decapitalised Film

This article sets out an assertion that a mass art project can make a virtue of ‘network extension’ through an Instagram account, to build creative community, new connections, and physical artwork outcomes. We Are Making A Film About Mark Fisher is an example of a ‘manifested artwork’, where Fisher’s ideas on capitalism and community are explored through electronic media. We have taken the work of critical theorist, Mark Fisher, and subjected it to a process of détournement, alluding to the work of Guy de Bord and The Situationists. The thing in itself—Fisher’s processed ideas—are reprocessed and held up against the posthumous period between 2017 and now, since he died. The assertion in the work is that while the tools are circumscribed by a set of ‘standards’ and ‘production processes’, this does not delimit them from being employed towards the evolution of embodied and shared actions that develop a counter-narrative or something that eschews the methods of Hollywood or broadcast television documentaries. We just have to learn ways to do this. ‘Decapitalising’ a process, working with human agency and good will, turns the platform of Instagram into a tool of empowerment—reappropriating the algorithm and capturing the collective back from the closed corporate system of control. We see that a form of value is pulled back out of the machinic effects of a proprietary platform.