AWARENESS, PUBLIC PERCEPTION, AND CONSUMPTION PATTERNS OF FOOD SUPPLEMENTS AMONG CONSUMERS IN SIVAGANGA DISTRICT

Abstract: Food supplements such as vitamins, minerals, proteins, and herbal products are increasingly consumed to improve health and prevent nutritional deficiencies. The present study examines the level of awareness, public perception, and consumption patterns of food supplements among consumers in Sivagangai District. A descriptive research design was adopted, and primary data were collected from 150 respondents using a structured questionnaire. Purposive sampling was used to select participants who had knowledge or experience related to food supplements. Statistical tools such as percentage analysis, chi-square test, correlation analysis, and factor analysis were applied using SPSS software. The results indicate that a majority of respondents are aware of food supplements, with social media and advertisements serving as major sources of information. Vitamins are the most commonly consumed supplements, and most respondents consume them occasionally rather than daily. The study also reveals that awareness, social influence, and digital media significantly affect supplement consumption behaviour among consumers in Sivagangai District. Keywords: Food Supplements; Consumer Awareness; Public Perception; Consumption Patterns; Health Behaviour; Sivagangai District. Title: AWARENESS, PUBLIC PERCEPTION, AND CONSUMPTION PATTERNS OF FOOD SUPPLEMENTS AMONG CONSUMERS IN SIVAGANGA DISTRICT Author: Amjath Bargana S, Dr. Ketharaj M, Dr. Ganesan S International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Vol. 13, Issue 2, October 2025 - March 2026 Page No: 684-695 Research Publish Journals Website: www.researchpublish.com Published Date: 09-March-2026 DOI: https://doi.org/10.5281/zenodo.18922942 Paper Download Link (Source) https://www.researchpublish.com/papers/awareness-public-perception-and-consumption-patterns-of-food-supplements-among-consumers-in-sivaganga-district