Strengthening tobacco control policy: using plain packaging to reduce product appeal and enhance public awareness
Smokers perceived plain packaging as less attractive, the PHWs on it as more noticeable, and potentially useful in preventing smoking initiation in youth. These findings support the integration of plain packaging into Hong Kong's tobacco control strategy and offer valuable insights for jurisdictions considering similar legislation.
Authors
- Henry Y.I. Mok (ORCID: https://orcid.org/0000-0003-0923-5474)
- Joyce Oi Kwan Chung (ORCID: https://orcid.org/0000-0001-5378-8274)
- Xin Xu (ORCID: https://orcid.org/0000-0002-3839-6050)
- L. C. Ho
- Wei Xia
- Ho Cheung William Li
- Hong Chen
Institutions
- Hong Kong Polytechnic University (HK)
- Sun Yat-sen University (CN)
- Chinese University of Hong Kong (HK)
Publication Details
- Journal
- Frontiers in Public Health
- Published
- 2026-03-09
- DOI
- https://doi.org/10.3389/fpubh.2026.1781256
- Primary Topic
- Smoking Behavior and Cessation
- Type
- article
- Field-Weighted Citation Impact
- 0.00