INVESTMENT BEHAVIOUR OF COLLEGE PROFESSORS TOWARDS DIGITAL SECURITIES IN RAMANATHAPURAM DISTRICT

Abstract: This study examines the investment behaviour of college professors towards digital securities in Ramanathapuram District. The rapid growth of digital financial platforms has transformed traditional investment practices by enabling investors to access securities such as online stocks, exchange traded funds, and digital bonds through electronic platforms. Despite these developments, the level of awareness and adoption of digital securities differs among investors. The study is based on primary data collected from 150 college professors using a structured questionnaire and purposive sampling method. Statistical tools such as descriptive statistics, weighted average rank analysis, chi-square test, correlation analysis, and exploratory factor analysis were applied using SPSS. The results indicate that professors possess moderate awareness of digital securities, though knowledge of investment procedures and associated risks is comparatively lower. Financial literacy, past investment experience, social influence, and risk tolerance were identified as major factors influencing investment behaviour. The study concludes that enhancing financial literacy, improving digital investment infrastructure, and increasing access to reliable financial information can encourage greater adoption of digital securities among college professors. Keywords: Digital Securities; Investment Behaviour; Financial Literacy; College Professors; Digital Investment Platforms; Awareness and Adoption. Title: INVESTMENT BEHAVIOUR OF COLLEGE PROFESSORS TOWARDS DIGITAL SECURITIES IN RAMANATHAPURAM DISTRICT Author: A. BENAZIR MINA, Dr. A. Ahamed Ansari International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Vol. 13, Issue 2, October 2025 - March 2026 Page No: 696-706 Research Publish Journals Website: www.researchpublish.com Published Date: 09-March-2026 DOI: https://doi.org/10.5281/zenodo.18923165 Paper Download Link (Source) https://www.researchpublish.com/papers/investment-behaviour-of-college-professors-towards-digital-securities-in-ramanathapuram-district