Adapting to disruption: A case study in higher education through „Business Informatics 2.0“

Higher education faces mounting challenges: digital disruption, shifting labor market demands, demographic change, and pressure to innovate. Traditional structures often struggle to adapt. Coburg University’s Business Informatics 2.0 responds with a future-oriented program that integrates AI, business, and IT through modular, project-based learning. Anchored in organizational theory, it redefines governance, faculty roles, and regional engagement. This case highlights how universities can move from reactive adaptation to strategic innovation—offering a scalable model for aligning academic programs with the demands of a digital, dynamic world.