Navigating the sustainability transition in aviation: the case of liquid hydrogen aircraft adoption by low-cost airlines

• Airline organizational transformation process induced by LH2 aircraft adoption. • Dynamic capabilities to navigate radical sustainability transition in aviation. • Managerial challenges for low-cost airlines induced by LH2 aircraft technology. • Operating model changes and implications for low-cost airline business model. • Adjustments required by integration of LH2 aircraft into existing fleets.