Racial discrimination in the platform economy: comparative experiences from food delivery riders in London and São Paulo

This article investigates how racial discrimination affects food delivery riders' experiences of work in the platform economy, drawing on qualitative case studies in London and São Paulo. Based on 58 interviews, it shows that while platform companies portray themselves as neutral intermediaries, racial hierarchies remain central to shaping workers' entry into and persistence within platform labour. In London, workers racialised in disadvantage described being excluded from formal employment through subtle and overt racism. They perceived food delivery platforms as relatively bias-free, enabling them to sustain themselves while pursuing studies, childcare, or entrepreneurial goals. In São Paulo, by contrast, higher earnings pulled workers into the platform economy, but their daily experiences were marked by racism intertwined with class stigma, policing, and spatial segregation. The article argues that platform work must be understood in relation to national histories of race, class, and migration. These findings contribute to scholarship on racial capitalism and digital labour, highlighting how platform work reproduces, rather than transcends, global inequalities.

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Publication Details

Journal
Digital Geography and Society
Published
2026-03-07
DOI
https://doi.org/10.1016/j.diggeo.2026.100165
Primary Topic
Digital Economy and Work Transformation
Type
article
Field-Weighted Citation Impact
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article

Racial discrimination in the platform economy: comparative experiences from food delivery riders in London and São Paulo

James Muldoon, Gessuir Pigatto
Digital Geography and Society
Digital Economy and Work Transformation
article

Racial discrimination in the platform economy: comparative experiences from food delivery riders in London and São Paulo

James Muldoon, Gessuir Pigatto
article en

Abstract

This article investigates how racial discrimination affects food delivery riders' experiences of work in the platform economy, drawing on qualitative case studies in London and São Paulo. Based on 58 interviews, it shows that while platform companies portray themselves as neutral intermediaries, racial hierarchies remain central to shaping workers' entry into and persistence within platform labour. In London, workers racialised in disadvantage described being excluded from formal employment through subtle and overt racism. They perceived food delivery platforms as relatively bias-free, enabling them to sustain themselves while pursuing studies, childcare, or entrepreneurial goals. In São Paulo, by contrast, higher earnings pulled workers into the platform economy, but their daily experiences were marked by racism intertwined with class stigma, policing, and spatial segregation. The article argues that platform work must be understood in relation to national histories of race, class, and migration. These findings contribute to scholarship on racial capitalism and digital labour, highlighting how platform work reproduces, rather than transcends, global inequalities.

Digital Geography and SocietyVol. 10
University of Essex (GB), Universidade Estadual Paulista (Unesp) (BR)
Openalex Percentile: Top 36%
Digital Economy and Work Transformation
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Racial discrimination in the platform economy: comparative experiences from food delivery riders in London and São Paulo — James Muldoon, Gessuir Pigatto · Digital Geography and Society (2026) | TGRS Research Map | TGRS