Mammography-induced skin tears: Unraveling personal and professional narratives through netnography

AimThe study sought to uncover the multifaceted impacts of skin tears resulting from mammography by analysing online discussions and highlighting the importance of addressing this complication.Design A netnographic approach was employed to analyse online discussions related to skin tears caused by mammography.The study identified four key data sites and utilised the Walkthrough Method to understand the sociotechnical features of these online spaces.Methods Thematic analysis was conducted on extracted text data from online platforms and immersive journaling.The discussions, spanning 16 years, were analysed to identify recurring themes and concerns related to skin tears in mammography. ResultsThe analysis revealed low contemporary activity on the topic, with eleven themes emerging, emphasising the reporting and awareness of skin tears, patient concerns, community dynamics, and misinformation.Significant issues such as pain, distrust in medical professionals and potential impacts on future mammography engagement were highlighted. ConclusionThe study underscores the need for greater consideration of skin tears as a complication of mammography.It also points to the role of digital platforms in health-related discussions and the necessity for healthcare professionals to engage in these spaces to provide accurate information and counteract misinformation.The findings suggest the need for postprocedural examinations to identify tears early, robust reporting systems and clear informational materials.