BUSINESS TERMINOLOGY FROM LINGUISTIC AND CULTURAL PERSPECTIVES

This study explores the significance of business terminology from a linguoculturological perspective, emphasizing the interrelationship between language, culture, and economic activity. Drawing upon the theoretical foundations of the anthropocentric paradigm and contemporary linguoculturology, the research examines business terms as culturally marked linguistic units that encode historical, social, and ideological meanings. The study argues that business terminology is not merely a system of technical lexical items used in professional communication, but a dynamic repository of socio-economic experience reflecting cultural values, power relations, and institutional development. Through diachronic and synchronic analysis, the research investigates the evolution of business lexicon from early mercantile discourse to modern globalized economic communication. Particular attention is paid to semantic shifts, borrowing processes, conceptual metaphors, and the role of professional language in constructing economic identity and social hierarchy. The findings demonstrate that business terms function as instruments of conceptualization, professional differentiation, and cultural transmission within economic discourse. The linguoculturological approach adopted in this study contributes to a deeper understanding of how economic knowledge is verbalized, structured, and disseminated through language, and how business terminology reflects broader socio-cultural transformations in contemporary societ