A Study on Women's Adoption of Digitalization in Financial Services in Navi Mumbai

Abstract The rapid growth of digital technology has significantly transformed the financial services sector in India. Digital banking, mobile wallets, UPI payments, and online investment platforms have changed the way individuals manage their finances. This study examines women’s adoption of digitalization in financial services in Navi Mumbai, focusing on awareness, accessibility, usage patterns, challenges, and factors influencing adoption. The research aims to analyse whether digital financial services enhance financial inclusion, convenience, security perception, and financial independence among women. Primary data were collected through a structured questionnaire administered to women residing in Navi Mumbai, and responses were analysed using descriptive and statistical techniques. The findings indicate that digital financial services are widely adopted among younger and educated women due to convenience, time-saving benefits, and ease of transactions. However, concerns regarding cybersecurity, lack of digital literacy, and trust issues still act as barriers for some women. The study concludes that digitalization in financial services plays a crucial role in empowering women financially, but greater awareness programs and simplified digital platforms are necessary to ensure inclusive growth.