Case Study

The paper explores the concept of smart tourism in relation to Bucharest, aiming to assess whether the city qualifies as a smart tourist destination. It includes a literature review to define "smart" in the tourism context, a qualitative analysis of semi-structured interviews, with expert interviews from tourism, IT, education, and NGO sectors to understand the role of technology in destination, and a PESTE analysis to identify key challenges and opportunities, for a deeper look at the interview results. The study proposes indicators for evaluating a smart destination and offers practical recommendations. The research provides meaningful insights with strong practical value for tourism decision-makers. It also serves as a foundation for future studies, potentially focusing on the balance between tradition and innovation in the context of smart tourism.