My grandma was betta than these b!tches: an Afrocentric investigation of racialized and gendered discourses in the Black manosphere and its connection to violence against Black women and girls

This work examines the ways in which digital discourse surrounding Black male and female relationships and interactions are ruled by a racist-patriarchal center, and the implications that stem from these notions. The rise in red pill ideology and gendered & racialized discourse within the Black manosphere has created an environment within the digital community where it is encouraged to dehumanize and objectify women. Furthermore, it breeds an environment in which Black women and girls are regularly attacked and demeaned. Additionally, violence against Black women and girl is not limited to these virtual spaces. The rate of Black femicide and violent victimizations for Black women and girls have increased significantly with the majority of cases being intracultural. The Black manosphere’s attachment to red pill ideals and affinity for vilifying and damning Black women and girls demonstrates a continued dislocation from African beliefs and values. Much of the rhetoric in this online faction mirrors that of white-supremacist and far-right ideology. These culturally contradictive notions translate to real life implications that reify racialized and gendered stereotypes rooted in misogynoiristic violence, patriarchy, and anti-African notions. This research employs a digital Afronographic approach to investigate the impact of racialized and gendered discourses in the Black manosphere plays on the increase of violence against Black women and girls and Black femicide.