Motives of consumers when buying products of the selected brand

In this thesis we will explore consumer motives in purchasing Apple products.The official topic name has been "Motives of consumers when buying products of the selected brand".It reviews theory, defines the problem, purpose, goals and hypotheses, highlighting quality and brand image as stronger drivers than price, with emotional attachment fostering loyalty.Marketing communication further enhances this effect.The research sample is justified, showing significant correlations among variables, reflecting psychological, social and personal influences.Data collection methods, epistemological issues, and limitations are addressed, with supporting literature and content fragmentation included.