STRATEGIC CSR AND FINANCIAL ANALYSIS OF AMAZON INC.

This study intends to evaluate Amazon's financial performance, market strategy, and competitive standing to discern critical success factors and opportunities for enhancement. The financial audit gives a fair position of Amazon. Amazon's financial performance has demonstrated a steady rise in sales(Zhang, 2024a). It is underpinned by enhancements in profitability, efficiency, liquidity, and capital structure. Based on the study for Amazon, to sustain its competitive advantage, Amazon should persist in offering its products at a somewhat lower price than its competitors(Baboolal Frank, 2021a). This approach preserves profit margins while facilitating vigorous rivalry. A three-year profit and loss estimate has been developed, informed by insights, and accompanied by proposals for cost optimisation, AI-driven logistics innovation, and ethical finance. The suggested financial plan is consistent with Amazon's objective of prioritising customer satisfaction, investing in technology, and fostering sustainable wealth development along with contribution to corporate social responsibility practices.