A Study on the Importance-Satisfaction of International Cruise Tourist Selection Attributes Using IPA Techniques: Focusing on Pohang-Japan Tourists

In this study, aims to analyze and present the impact of entertainment and infrastructure, cabin service, onboard facilities, and safety factors on international cruise tourism satisfaction of tourists who actually boarded international cruises between Pohang and Japan through demographic characteristics and selective importance-satisfaction analysis. Through this, the purpose is to analyze the impact on cruise tourism reuse by using it as basic data for attracting cruise tourism, continuously promoting cruise tourism, popularizing and revitalizing cruise tourism. In order to achieve the research objectives, we will derive international cruise tourist selection attributes and measurement variables, review previous studies, and review the flow of research through these. The factor analysis results were obtained with a KMO= 0.830, a Bartlett sphericity test result, Approzimate Chi-Square=418.675, DF=6, and p<**0.001, and it was analyzed that the factor analysis results secured the appropriateness. It is meaningful to use it as basic data for attracting cruise tourism, continuously promoting cruise tourism, popularizing and revitalizing cruise tourism, and analyzing the impact on the reuse of international cruise tourists.