Digital Democracy in India: Social Media, Political Communication, and the Transformation of Electoral Mobilization
This paper examines the role of social media in shaping political communication and electoral mobilization in India. Using a mixed-method approach and case studies of the 2014 and 2019 Lok Sabha elections, the study analyzes digital campaign strategies, voter engagement, misinformation dynamics, and emerging risks such as AI-generated political content.
Authors
- Arjun Awate
Publication Details
- Journal
- Zenodo (CERN European Organization for Nuclear Research)
- Published
- 2026-03-05
- DOI
- https://doi.org/10.5281/zenodo.18878321
- Primary Topic
- Social Media and Politics
- Type
- article
- Field-Weighted Citation Impact
- 0.00