Impact of market diversification and prices on mango exports in emerging economies in the period 2004-2024

<ns3:p>Background This study analyzed the performance of mango exports in Peru and Colombia during the period 2004-2024, addressing the economic vulnerability generated by concentration in a few destinations and the volatility of international prices. The research suggested that dependence on limited markets and price variations represented critical challenges to the stability of producers in these emerging economies. Previous research on products such as ginger, blueberries, and quinoa in Peru, as well as coffee and avocados in Colombia, was considered. This research highlighted the importance of internal factors and the opening of new markets to improve competitiveness. The main problem was to determine how market diversification and prices impacted mango exports in both countries. The overall objective was to assess this impact to better understand the competitiveness of the sector. Method The methodology adopted was applied, with a quantitative approach, non-experimental design, correlational level, and longitudinal scope. Annual data on the number of markets, FOB price, volume, and FOB value were extracted from the Trade Map database for the period 2004-2024. SPSS software was used for statistical processing and hypothesis validation. Results The main results indicated that, in the case of Peru, diversification and price together explained 90.7% of the variation in export value. In Colombia, diversification explained 89.9% of the fluctuations in FOB value, while the influence of price was not statistically significant. Conclusions The main conclusion established that market diversification was the key factor in both countries, although price only had a significant impact on Peru's export performance.</ns3:p>