Marketing digital technology adoption in rural district health directorates in Ghana: insights from the Lambussie polyclinic

Purpose This study aims to examine the effect of digital technology adoption on procurement practices in a rural health-care setting in Ghana. It explores the extent to which digital tools can enhance traditional procurement systems and improve service delivery in resource-limited environments. Design/methodology/approach The research adopts a quantitative approach, guided by the resource-based theory (RBT). Data was collected through structured questionnaires administered to procurement and administrative staff at the Lambussie Polyclinic. Findings The study reveals that digital technology adoption has a significant effect on supplier selection with β = 0.712, T = 13.910 and p = 0.000. In addition, it is found that digital technology adoption has a significant effect on risk management with β = 0.623, T = 10.556 and p = 0.000. Finally, it is found that digital technology adoption has a significant effect on inventory management with β = 0.568, T = 8.675 and p = 0.000. Practical implications The findings support the need for investing in digital procurement infrastructure in underserved areas. This includes extending national e-procurement platforms to rural facilities, training staff and ensuring basic infrastructure like internet connectivity and stable power supply. Originality/value This study contributes to the limited literature on digital procurement in rural Sub-Saharan Africa, offering context-specific evidence from Ghana on how digital tools can improve procurement governance and health system performance.