Green human resources management in agri-environmental sector: case from Serbia

Green human resources management (GHRM) is becoming increasingly important for improving ecological sustainability, especially in the agri-environmental sector, but its application and effect are still under-researched.Because of this, this study investigates the perception and impact of GHRM practices in the agro-ecological sector in the Republic of Serbia using a mixed-methods approach.For this purpose, data were collected from 203 respondents from the public and private sectors, while quantitative data were analysed using the NVivo coding method and thematic mapping.Applied descriptive statistics, t-test and regression show that agri-environmental private organisations are more integrated with GHRM than public organisations (t=2.98;p<0.01).The results of regression analysis significantly confirm environmentally oriented behaviour of employees (=0.632;p<0.001), explaining 46.8% of variance.Nvivo analysis extracts the six main thematic fields: green recruitment, training, performance appraisal, awarding, organisational culture, and outcomes.The results indicate strong dedication of organisations to environmental responsibility and highlight the importance of a qualitative and quantitative approach toward sustainable-oriented human resources management in the agri-environmental sector in Serbia.