Unveiling decade of research on social media and food consumption: a B-SLR approach

Purpose The study aims to systematically analyse 10 years of Scopus-indexed literature on social media and food consumption using a bibliometric and systematic literature review approach, i.e. B-SLR approach. The Bibliometric Systematic Literature review (BSLR) maps the evolution of research conducted over the past decade through analysis of existing literature, and the study synthesizes the evolving landscape of social media and food consumption. Design/methodology/approach A total of 52 articles were systematically identified using the PRISMA protocol. The study evaluates the evolution of research on social media and food consumption over time using quantitative bibliometric indicators such as keyword co-occurrence, sources analysis, thematic evolution, three-field mapping and country-wise collaboration analysis. Findings The findings indicate that most of the research in this area has been carried out in developed countries, while studies from developing nations are still quite limited. This year shows a noticeable increase in the number of publications compared to previous years, reflecting growing academic interest. Research limitations/implications This study offers insights for researchers, food vloggers and food influencers who promote healthier and more responsible behaviour among consumers. The research in the field of social media and food consumption is still evolving and gaining momentum, presenting abundant opportunities for future research Originality/value The research offers a comprehensive overview of the link between social media and food consumption, achieved by refining the search criteria using the B-SLR approach. This provides valuable insights into the field's evolution, current state and future trajectory.