Enhancing lung cancer screening through ‘saved by the scan’: insights from a multipronged public service advertising campaign
This multipronged, bilingual SBTS campaign was associated with increased LDCT use in a predominantly Hispanic community, highlighting the potential of health system-led, minority-focused implementation efforts to enhance LCS uptake. Digital media yielded modest conversion rates but substantial reach, supporting their role as a complementary strategy to traditional media in minority-focused screening implementation campaigns.
Authors
- Logan Spencer Spiegelman
- Shreyas Bellur
- Mark Dylewski
- Kristen Ordonez
- Papsy Mileti
- Stacy Pagan
- Valerie D. Bethel (ORCID: https://orcid.org/0009-0001-5168-3679)
- Debbie Ferrera Aguiar
- Khalid Qidwai (ORCID: https://orcid.org/0009-0003-7864-2521)
- Bianca Hernandez
- Chrissy Cohen
- Ahmad Ozair
- Juan C. Batlle
- Manmeet S. Ahluwalia
Institutions
- Baptist Hospital of Miami (US)
- Montreal Neurological Institute and Hospital (CA)
- Florida International University (US)
- American Lung Association (US)
- Baptist Health South Florida (US)
- Beaumont Hospital, Troy (US)
- The University of Texas Medical Branch at Galveston (US)
Publication Details
- Journal
- BMC Public Health
- Published
- 2026-03-05
- DOI
- https://doi.org/10.1186/s12889-026-26564-5
- Primary Topic
- Lung Cancer Diagnosis and Treatment
- Type
- article
- Field-Weighted Citation Impact
- 0.00