Recruiting and retaining parent volunteers in a competitive marching band program: A qualitative study

This qualitative case study is to gain a better understanding of how band faculty leaders in one large, competitive marching band program in a state in the Midwest have successfully recruited and retained band parent volunteers over a sustained period. Through the lens of the Hoover-Dempsey and Sandler Model of the parental involvement process, this study considers how parent volunteerism is sustained. The findings highlighted the complex interplay between intrinsic motivation, life context variables, program structures, and relational dynamics in shaping parental engagement.