The 'Warung' Digital Transformation: A Socio-Technical Perspective on MSME Resilience in the Indonesian Gig Economy

The warung — Indonesia's ubiquitous micro-enterprise — has stood at the heart of everyday economic life for centuries. But today, it finds itself at a crossroads. This study investigates how digital platform adoption shapes the socio-technical resilience of warung-scale MSMEs operating within Indonesia's gig economy, using Surabaya as the research context. Through a structured survey of 60 warung operators and regression analysis via SPSS 25.00, the findings confirm that platform adoption (β = .712, R² = .724) and gig economy integration (β = .645, R² = .619) significantly strengthen business resilience, while digital literacy acts as a partial moderator (β = .389, R² = .791). Operators using two or more platforms report revenue gains of 25–30% over their pre-digital baseline. The study concludes with policy implications for inclusive digital transformation and directions for future research.

Authors

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-03-01
DOI
https://doi.org/10.5281/zenodo.18860058
Primary Topic
Digital Economy and Work Transformation
Type
article
Field-Weighted Citation Impact
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article

The 'Warung' Digital Transformation: A Socio-Technical Perspective on MSME Resilience in the Indonesian Gig Economy

Moch Fredi Ari Sandy
Zenodo (CERN European Organization for Nuclear Research)
Digital Economy and Work Transformation
article

The 'Warung' Digital Transformation: A Socio-Technical Perspective on MSME Resilience in the Indonesian Gig Economy

Moch Fredi Ari Sandy
article en

Abstract

The warung — Indonesia's ubiquitous micro-enterprise — has stood at the heart of everyday economic life for centuries. But today, it finds itself at a crossroads. This study investigates how digital platform adoption shapes the socio-technical resilience of warung-scale MSMEs operating within Indonesia's gig economy, using Surabaya as the research context. Through a structured survey of 60 warung operators and regression analysis via SPSS 25.00, the findings confirm that platform adoption (β = .712, R² = .724) and gig economy integration (β = .645, R² = .619) significantly strengthen business resilience, while digital literacy acts as a partial moderator (β = .389, R² = .791). Operators using two or more platforms report revenue gains of 25–30% over their pre-digital baseline. The study concludes with policy implications for inclusive digital transformation and directions for future research.

Zenodo (CERN European Organization for Nuclear Research)
Quality Education
Openalex Percentile: Top 12%
Digital Economy and Work Transformation
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