Implementing a brand strategy across marketing, communications and service design

This presentation was delivered at the joint SIG-MSP and SIG-Marcomms meeting on March 4, 2026 in Lisbon, Portugal. This presentation is about the recent rebranding of the Norwegian NREN, Sikt.

Authors

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2026-03-04
DOI
https://doi.org/10.5281/zenodo.18861157
Primary Topic
Consumer Behavior in Brand Consumption and Identification
Type
article
Field-Weighted Citation Impact
0.00
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article

Implementing a brand strategy across marketing, communications and service design

Fuglevaag Lars
Zenodo (CERN European Organization for Nuclear Research)
Consumer Behavior in Brand Consumption and Identification
article

Implementing a brand strategy across marketing, communications and service design

Fuglevaag Lars
article en

Abstract

This presentation was delivered at the joint SIG-MSP and SIG-Marcomms meeting on March 4, 2026 in Lisbon, Portugal. This presentation is about the recent rebranding of the Norwegian NREN, Sikt.

Zenodo (CERN European Organization for Nuclear Research)
Industry, innovation and infrastructure
Openalex Percentile: Top 43%
Consumer Behavior in Brand Consumption and Identification
DOIOpen Access PDFOpenAlex
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Implementing a brand strategy across marketing, communications and service design — Fuglevaag Lars · Zenodo (CERN European Organization for Nuclear Research) (2026) | TGRS Research Map | TGRS