Selection of Urban Overtourism Management Strategies in Croatia: The Case of Zadar County

This research assessed management strategies for overtourism in Zadar County. Overtourism has become apparent in both city and seaside destinations, affecting residents’ quality of life. This study defines overtourism as a challenge for urban management, emphasizing that exploring strategies to address overtourism also influences the management of sustainability and quality of life in urban areas. Here, a methodological framework was created with five strategies, each evaluated against seven criteria. The evaluation was carried out by the directors of the county’s tourist boards. Since these strategies have not yet been implemented, the directors had to rate them with some uncertainty, as they lacked complete information about the criteria and potential effects. To handle this uncertainty, the intuitionistic fuzzy set (IFS) approach was used. Additionally, the SiWeC method determined the importance of the criteria, and the TOPSIS method ranked the strategies. Results, based on ratings from 12 directors, indicated that Digital Support and Environmental Sustainability are the most important criteria. Strategy C, which aims to redirect tourists to lesser-known locations within the county, performed best, maintaining visitor numbers while helping preserve the region’s natural resources. This research has shown that strategies for managing overtourism help reduce the pressure tourists place on urban environments, thereby improving the quality of life and sustainable development of these environments.