Empowering Vulnerable Women: Communication and Media Strategies for Obstetric Fistula Awareness in Nigeria

This article explores the role of media and communication in addressing obstetric fistula, a severe and largely preventable childbirth injury that predominantly affects women in marginalised and underserved communities worldwide. Nigeria, accounting for nearly 40% of global cases, is at the forefront of this health crisis. Despite significant efforts by various organisations, the issue persists due to a combination of socio-economic factors, cultural practices, and inadequate healthcare infrastructure. One question guided this research: How can public health communication for marginalised populations be facilitated through communication and media strategies? An illustrative case study of Bashir Foundation for Fistula and Women’s Health, an organisation that stands at the forefront of efforts to raise awareness and support rehabilitation for women affected by fistula, and conventional qualitative content analysis of their publicly available media and communication collateral are used in this article to answer the research question. The article identifies the gaps and helps in exploring best practices for effective advocacy, awareness, sustainability, and community engagement. It contributes to the body of knowledge by highlighting how public health communication for marginalised populations can be facilitated through a combination of strategic media campaigns and direct community engagement, while also highlighting the value of public education in reducing stigma.