The Eight Core Principles of Strategic Innovation
Most successful companies start off with a bang — an exciting breakthrough innovation. As time passes, their focus shifts to maintaining and improving existing business lines. To prevent their decline in today’s economy, mature companies need to build a permanent capability for strategic innovation. Research on mature companies that have maintained a flow of innovation has uncovered what that capability consists of and how to build it.
Authors
- Gina Colarelli O’Connor
- Christopher Meyer
Publication Details
- Journal
- MIT Sloan Management Review
- Published
- 2026-03-03
- DOI
- https://doi.org/10.63383/smfx7330
- Primary Topic
- Business Strategies and Innovation
- Type
- article
- Field-Weighted Citation Impact
- 0.00