Adaptation of enterprise development strategies to the challenges of the global competitive environment

The subject of the study is strategic approaches to enterprise development in a global competitive environment and mechanisms for their adaptation to dynamic changes in the external economic space.The purpose of the study is to substantiate the theoretical and methodological principles of adapting enterprise development strategies to the challenges of global competition and identify key areas for increasing their competitiveness in the context of unstable world markets.Research methods. The work uses methods of analysis and synthesis to generalize theoretical approaches to strategic management, a systems approach to study the relationship between internal resources of enterprises and the external competitive environment, institutional analysis to assess the impact of global economic rules and standards, as well as comparative analysis to compare traditional and adaptive enterprise development strategies.Results of the work. It is proven that the adaptation of enterprise development strategies to the global competitive environment is a necessary condition for ensuring their sustainability and long–term growth. It is substantiated that effective development strategies should be based on a combination of innovation, management flexibility and the ability to quickly respond to global challenges, including technological changes, increased competition and the instability of international markets. Field of application of the results. The results of the study can be used in the practice of strategic management of enterprises, in the development of corporate and competitive strategies, as well as in the scientific and educational process in the disciplines of strategic management and international business.Conclusions. The adaptation of enterprise development strategies to the challenges of the global competitive environment is gaining strategic importance and requires a systematic approach to managing development and competitiveness.